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Hey, Just Ride

Everyone cherishes some images permanently burned into memory like a tattoo. So many fill my head I find it impossible to rank them. Without question, Crater Lake reigns as

Bringing Not Sexy Back

So as you might know I write marketing copy for a number of companies and players in the bike industry. The folks I work with are all US-based, not because I planned it that

Hey, Just Ride 43

It looks like a cloudy, overcast fall day as I gaze into the sky. No telling the position of the sun, its stellar rays unable to pebetrate the dense lay hanging over us. A

Hey, Just Ride 42

Cycling nirvana. The sweet scent of the towering pines and firs gets lost in desperate, heaving attempts to squeeze some oxygen out of light mountain air.

Reinventing the Wheel

Like you, I sometimes chafe at the things the bike industry tries to sell me, the volume of hype cranked to 11, the dubious tales of limitless speed and comfort and

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