Author
Emlyn Lewis
Robot fell in love with cycling watching the older neighborhood kids ride wheelies down the street. It was the early '70s, and Evel Knievel was jumping motorcycles over buses. Everything seemed possible. From that moment, the die was cast (iacta alia est).
He studied philosophy in college, of course he did. That's what idealists do, romantics, kids who think there must be a better way. At the same time, bikes were carrying him everywhere, delivering all of life's gifts and surprises. Occasionally he crashed and didn't mind.
TCI Friday – Save Me the Sonnets
They say love is blind, but maybe they haven't had a long-term relationship, because let me tell you, over time, love comes to have 20/20 vision. I am keenly aware of my!-->…
Robot’s Useless Reviews – The Human Body
I won't even start with the knees. The knees are terrible, but that's too easy. The back is also awful. The ankles? Sketchy at best. Eight billion primates careening around!-->…
Video – Beer Bicycle
Reese's Peanut Butter Cups boast "two great tastes that taste great together." This video packs a lot more flavor than that. Bikes. Beer. Travel. Friends. Brendan Chou is a!-->…
TCI Friday – Our Best Intentions
Resolutions are like opinions (no, not like that), they're easy to articulate, and harder to put into practice. Though I'm skeptical of my own ability to stay on target, I'm!-->…
The Bike Business for 2025
It’s crystal ball time. The 2024 retail season is over, and lots of people in my world are wondering aloud what 2025 is going to be like on planet bike.
A quick recap on!-->!-->!-->…
TCI Friday – Other Things
Bikes, bikes, bikes. Bicycles. New ones. Old ones. Parts. Tire pressure. Functional Threshold Power. Head tube angle. Chainstay length. Hydration. Safety. Advocacy and!-->…
Video – Practicing Freedom
There are things a lot of us just don't even consider when we throw a leg over our bike and head out.
Practicing Freedom is a short documentary film centering queer folks!-->!-->!-->…
Provenance
Every company has a story to tell. Glossy ads, marketing copy, websites, blogs, Twitter feeds, all of it aimed at creating a very specific impression of the brand.!-->…
TCI Friday – Wear and Tear
What's wrong with you? I usually leave the question until the end, you know, to build some suspense, to be a little coy, maybe even flirty, but it's straight to business!-->…