marketing

What is a half-truth? Isn’t it just a lie? Well, I must say I would agree with you, but follow me as I take you down a path of understanding. Of understanding…

What is wrong with the bike industry? Well first, the industry creates new standards for no reason other than to sell us new stuff. Second, the industry tells…

Every company has a story to tell. Glossy ads, marketing copy, websites, blogs, Twitter feeds, all of it aimed at creating a very specific impression of the…

This one is really for bike industry product managers and marketers, but read on, because you might find it amusing. On the Paceline, each week, we talk about…

So as you might know I write marketing copy for a number of companies and players in the bike industry. The folks I work with are all US-based, not because I…

Like you, I sometimes chafe at the things the bike industry tries to sell me, the volume of hype cranked to 11, the dubious tales of limitless speed and…

One of the things I do is advise people in the bike industry on topics of sales and marketing. I'm an advisor. Sometimes I create "content" that serves the…

In the second part of my conversation with photographer Brian Vernor, we talk about storytelling through photography as well as photography when it is in…