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The Mediated Message

We're all just struggling to understand the messages the world is sending us, verbal, aural, psychic. We are always deciphering, interpreting. And, as someone smart once said…

Hey, Just Ride 45

Struggling up the final challenging climb, my bike wobbled from side to side, nearly grinding to a halt in that nanosecond between my right leg, then the left, hammering with…

Hey, Just Ride

Everyone cherishes some images permanently burned into memory like a tattoo. So many fill my head I find it impossible to rank them. Without question, Crater Lake reigns as…

Bringing Not Sexy Back

So as you might know I write marketing copy for a number of companies and players in the bike industry. The folks I work with are all US-based, not because I planned it that…

Hey, Just Ride 43

It looks like a cloudy, overcast fall day as I gaze into the sky. No telling the position of the sun, its stellar rays unable to pebetrate the dense lay hanging over us. A…

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