Author
Emlyn Lewis
Robot fell in love with cycling watching the older neighborhood kids ride wheelies down the street. It was the early '70s, and Evel Knievel was jumping motorcycles over buses. Everything seemed possible. From that moment, the die was cast (iacta alia est).
He studied philosophy in college, of course he did. That's what idealists do, romantics, kids who think there must be a better way. At the same time, bikes were carrying him everywhere, delivering all of life's gifts and surprises. Occasionally he crashed and didn't mind.
People send me links to articles about cycling, the way my mom used to cut things out of the paper for me. Because I am a terrible person, I usually fail to reply. Either the!-->…
Robot’s Useless Reviews – Luxembourg
Last week I was sitting here in TCI's East Coast office staring blankly out the window, a glistening bead of drool pooling at the corner of my mouth, when I got a call from!-->…
TCI Friday
There is an argument to be made that I was never really in the loop. Despite working in the industry for more than a decade, I've always tucked myself away in a far corner.!-->…
Robot’s Useless Reviews – The Bjarne Riis Diet Plan
The story is very probably apocryphal, but it goes something like this. Back in the dark, bad days of peak blood doping, Bjarne Riis, as manager of a professional bicycle!-->…
TCI Friday
A brand is an idea, an extension of a company's ideals, that gets projected out into the market/world, tested for truth over time, and in positive cases, can serve as a sort!-->…
The Hill I Didn’t Die On
There are no photos of me on that hill. No one captured the moment, coming around the first corner and already out of breath, when I stopped momentarily, put my foot down,!-->…
Robot’s Useless Reviews – Robot
What if the truth were right here in front of you the whole time? What if you discovered that this human person called "Robot" was actually a robot, or more accurately, a!-->…
TCI Friday
I am in favor of performance-enhancing drugs, as long as the performance is mine, and the drugs are coffee and another cup of coffee. Some of my friends don't understand why,!-->…
Robot’s Useless Reviews – The Internet
Instagram desperately wants to sell me a pair of pants. In fact, if I didn't know better, I'd say Instagram is a pants store. Oh sure, they show me pictures of people riding!-->…
Meet the Independents – Robot (Emlyn Lewis)
Happy Monday! Some of you have been reading me for years. You know me better than I do. Some of you have not been reading me for years. Lucky you! Maybe you only think of me!-->…