Author

Emlyn Lewis

Robot fell in love with cycling watching the older neighborhood kids ride wheelies down the street. It was the early '70s, and Evel Knievel was jumping motorcycles over buses. Everything seemed possible. From that moment, the die was cast (iacta alia est).

He studied philosophy in college, of course he did. That's what idealists do, romantics, kids who think there must be a better way. At the same time, bikes were carrying him everywhere, delivering all of life's gifts and surprises. Occasionally he crashed and didn't mind.

Page One

Non-Zero Sum Gains

Emlyn Lewis
I have been thinking an awful lot about cycling advocacy and inclusivity. Why? Because I dream of a self-powered world, one in which all citizens glide around on a bicycle of…
Op-Ed

TCI Friday

Emlyn Lewis
There was a time in my cycling life when I wanted to burrow as deep into the culture as I could, the inside jokes, the inside knowledge, looking just right, knowing all the…
Page One

Grambling

Emlyn Lewis
This piece appeared originally at Dirt Soul Search. Through a miasma of mom jokes and sarcasm, we made a plan to ride. It was the weekly plan, but updated for a new day.…
Op-Ed

TCI Friday

Emlyn Lewis
There is an argument to be made that I was never really in the loop. Despite working in the industry for more than a decade, I've always tucked myself away in a far corner.…
Op-Ed

TCI Friday

Emlyn Lewis
A brand is an idea, an extension of a company's ideals, that gets projected out into the market/world, tested for truth over time, and in positive cases, can serve as a sort…

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