Author
Emlyn Lewis
Robot fell in love with cycling watching the older neighborhood kids ride wheelies down the street. It was the early '70s, and Evel Knievel was jumping motorcycles over buses. Everything seemed possible. From that moment, the die was cast (iacta alia est).
He studied philosophy in college, of course he did. That's what idealists do, romantics, kids who think there must be a better way. At the same time, bikes were carrying him everywhere, delivering all of life's gifts and surprises. Occasionally he crashed and didn't mind.
One of the things I do is advise people in the bike industry on topics of sales and marketing. I'm an advisor. Sometimes I create "content" that serves the purposes of either!-->…
My (Not) Dirty Secret
What you are about to read may frighten and confuse you. It's ok. They're just words. Beyond that, only suggestions. That you will read these words on a site dedicated to!-->…
Robot’s Useless Reviews – Mavic Mektronic
The Mavic company was founded in the 19th century and has a long history of making iconic cycling products for the ride-inclined outdoors-person. Their Mektronic components!-->…
A Good Day
It’s a good day, well, probably a great one, when you can meet your friends at 6:30am for a dirt ride, when your legs don’t scream and your lungs don’t hurt as the group!-->…
TCI Friday
It's complicated. Of course it is. Cycling's history with doping. It's so complicated, in fact, that I can't even type the name of a certain cyclist, because if I do that,!-->…
At the Bottom of the Well
At the bottom of the well, you hope to find more water, but it’s not always there. You’ve been throwing your bucket down, hoisting up what you need all day. But at some!-->…
Robot’s Useless Reviews – Ecstasy
Look, I'm not telling you to do party drugs. I'm certainly not advocating that you invest in a Costco-sized box of glow sticks or buy yourself a pair of metal underpants. I'm!-->…
TCI Friday
I was talking with Stevil about a possible future project. We don't really know each other, so we were just trying to see if we had enough common mental ground to "work"!-->…
Robot’s Useless Reviews – Pickle Juice
It would be churlish of me to cast aspersions on anything cyclists choose to put in their mouths in the interest of staving off dehydration, desalinization, or!-->…
TCI Friday
I kiss my wife, pat the dog on the head, and tromp down the stairs to the basement. My bike shoes are there. My helmet is there. All the gloves and hats and warmers. The!-->…