Video – Beyond the Binary

Shimano North America sponsors our site, and that’s a nice thing. As our readership grows, our subscriber base grows too, and between the two we’re able to begin to fulfill our mission to speak to ALL of the bike riders out there in the world, to make sure everyone knows they’re invited to this party.

One of the reasons we were so pleased to partner with Shimano is that they see the future of cycling in the same places and in the same ways we do, and they’ve created content that demonstrates those views. Their money is, pleasantly, where their mouth is.

So this Friday we’re happy to share this video with you, and we hope to share these sorts of stories here at TCI until the story of who is riding a bike is no longer remarkable or even interesting. Right now, unfortunately, there are still a lot of important stories to tell.

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