Schwinn

Last week I mentioned my Welsh grandfather, the dairy farmer. He was a gardener in his later years. That was his real passion, rows of peas and beans, a bed of…

The bike industry is full of brands with long, storied histories. Dig beneath the surface though, and you'll find that few of them are run by their founders,…

I recently re-read Anthony Bourdain's "Kitchen Confidential," which is a memoir about his time as a chef in New York. He talks about his early hubris and…

A brand is an idea, an extension of a company's ideals, that gets projected out into the market/world, tested for truth over time, and in positive cases, can…