This one is really for bike industry product managers and marketers, but read on, because you might find it amusing. On the Paceline, each week, we talk about!-->…
So as you might know I write marketing copy for a number of companies and players in the bike industry. The folks I work with are all US-based, not because I!-->…
Like you, I sometimes chafe at the things the bike industry tries to sell me, the volume of hype cranked to 11, the dubious tales of limitless speed and!-->…
One of the things I do is advise people in the bike industry on topics of sales and marketing. I'm an advisor. Sometimes I create "content" that serves the!-->…
In the second part of my conversation with photographer Brian Vernor, we talk about storytelling through photography as well as photography when it is in…
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