Campagnolo

Every company has a story to tell. Glossy ads, marketing copy, websites, blogs, Twitter feeds, all of it aimed at creating a very specific impression of the…

A flash back: I'm at home. On the couch. The kids are in bed. The wife is watching TV. I'm combing through eBay's endless stupidity for things I don't need and…

 Technology. I love it! I hate it!   I have been called a retro grouch as well as a spokehead. I have been told I have all the new stuff and that I am…

In the days when you were fixing flats more often, quick release was a real savior. Not only did it save you time, it kept you from having to carry wrenches…

It was the spring of 1991 and I was determined to be good enough to be on the "C" squad for the UMASS bicycle racing team. I've often alleged that spring is a…

Just to be clear, if you've clicked your way here in hope of reading something about the new EKAR (not a Star Wars character evidently) or the latest EPS,…

A brand is an idea, an extension of a company's ideals, that gets projected out into the market/world, tested for truth over time, and in positive cases, can…

A conversation with Gary-Fucking-Fisher By Patrick Brady YOU GOTTA BE FIT AND RESPECT YOUR BODY Gary Fisher: Yeah I was good but you know wasn't…