Ash Smith had a vision, and it wasn’t just a trail, and it wasn’t just a race, and it wasn’t just a way to make a living out of mountain biking. It was much, much more.
Feast your eyes on this production from Santa Cruz bikes which showcases an event, but also outlines Ash Smith’s vision for elevating mountain biking and putting it in a larger, more holistic context within the environments and economies the sport quite literally bisects.
Also, the Alps.