Author
Emlyn Lewis
Robot fell in love with cycling watching the older neighborhood kids ride wheelies down the street. It was the early '70s, and Evel Knievel was jumping motorcycles over buses. Everything seemed possible. From that moment, the die was cast (iacta alia est).
He studied philosophy in college, of course he did. That's what idealists do, romantics, kids who think there must be a better way. At the same time, bikes were carrying him everywhere, delivering all of life's gifts and surprises. Occasionally he crashed and didn't mind.
I'm not sure when we started including the vertical gain in our description of rides. Certainly, it wasn't a readily accessible statistic in the before-times, when there!-->…
MADE 2023 – Tilting at Windmills
I spent much of last week walking the floor of the MADE bicycle show in Portland, OR, drifting in and out of booths, running my eye over the best work of the best bike!-->…
Revolting 92
One Bike, Two Bike, Red Bike, OK, That’s Enough Bikes.
So this is a weird one, because we’re recording it BEFORE the MADE bike show, which we are both attending, but it is!-->!-->!-->…
Bringing Not Sexy Back
So as you might know I write marketing copy for a number of companies and players in the bike industry. The folks I work with are all US-based, not because I planned it that!-->…
A Useful Review – Mark Cavendish: Never Enough
I like a good sports documentary. Sports themselves, I always contend, are just extended, character-driven narratives. They're improvisational to a degree, but the characters!-->…
We Are the Canaries in This Coal Mine
My father did not ride bikes as an adult. He quit playing soccer in his early 30s. He didn't jog or lift weights. He just worked. He had aches and pains, as many of us do!-->…
New Traffic in the Bike Lane
There is some physical law of conservation at play on the city streets. The space there cannot be created or destroyed, and the number of total users, drivers, bus riders,!-->…
Reinventing the Wheel
Like you, I sometimes chafe at the things the bike industry tries to sell me, the volume of hype cranked to 11, the dubious tales of limitless speed and comfort and!-->…
Revolting 90
Do You Have to Breathe So Loud? This week is about roommates. Good ones. Bad ones. The collaborative chaos of cohabitation, and maybe, the joys of living alone, either as the!-->…
Robot’s Useless Reviews – RUIs
RUI stands for repetitive use injury. It's the injury that happens while you're just doing what you always do. No need to go over the bars. No need to tag a tree with your!-->…