A New Alliance

With the MADE bike show in the rearview mirror, I got to thinking about how the "builder" part of the industry feels separate from the "manufacturer" part of the industry.…

Revolting 141

How Heavy is Your Record Collection? You can measure it a couple ways. Raw weight. Number of Slayer albums. Quality vs. quantity. This is all really just an excuse to talk…

A False Dichotomy

In the spring, the big news was that Trek is aiming to cut its SKUs by 40% for 2024. People inside the industry freaked out about what that means. Giant had just released…

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