#192: What makes a business essential? Metal water bottles, vintage bike events

When playing drums in a rock and roll band didn't turn at to be as lucrative as he'd hoped, Padraig left his hometown of Memphis to pursue an MFA in poetry at UMASS Amherst. Writing about his other love, bicycles, seemed a natural progression; certainly it paid better than either poetry or rock music. His work has appeared everywhere from Bicycling Magazine to the LA Times. His feature, "My Day With Ilya," won a Lowell Thomas Award for travel writing. These days he lives in Sonoma County, California, where he attempts to inspire his two demitasse ninja with the wonder of bikes. Favorites: flavor: maple; wine: Boheme Pinot Noir; beer: Russian River Pliny the Elder; neurochemical: dopamine; poetry: Andrew Hudgins; fiction: Thomas Pynchon; music: David Sylvian; comedy: Firesign Theater; event: 8-Hours of Wente.