Troy Rarick

Troy opened Over the Edge Sports in the sleepy, bankrupt town of Fruita, Colorado, in 1995 and he, along with other local enthusiasts, started building trails. As of today, the Grand Valley, which includes Fruita, now offers a world-class network of intermediate to advanced trails and he has no plans to stop building any time soon. Twenty-six years later there are five OTE stores worldwide: Fruita; Hurricane, UT; Melrose, South Australia; South Lake Tahoe, CA; and Todos Santos, Baja, Mexico. Each store plays an integral role in the success of local tourism scenes. As spokesperson for Over the Edge Destination Development, Troy draws from the lessons learned in Fruita and other OTE locations to guide communities seeking to make mountain biking an economic driver, most recently in Collie, West Australia, Trinidad, Colorado and Caliente, Nevada.